Practicum 3 Peer Review

Positioning oneself in the market is critical to a products success.  Practicum 3 pointed out that the simplicity in design; strict quality control, quick upgrades and customer loyalty were all areas where Apple focused to differentiate it in the market place.  Practicum 3 also pointed out key target markets in an effort to establish a target position.  Profession, age, and education were all highlighted.   Additionally, knowing its competitors is crucial.  Value proposition is a business or marketing statement that summarizes why a consumer should buy a product or service.  Companies use this statement to target customers who may benefit the most from its product.  The ideal value proposition is concise and will appeal to a consumers decision making drives.Image


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