Practicum 3 Peer Review

Positioning oneself in the market is critical to a products success.  Practicum 3 pointed out that the simplicity in design; strict quality control, quick upgrades and customer loyalty were all areas where Apple focused to differentiate it in the market place.  Practicum 3 also pointed out key target markets in an effort to establish a target position.  Profession, age, and education were all highlighted.   Additionally, knowing its competitors is crucial.  Value proposition is a business or marketing statement that summarizes why a consumer should buy a product or service.  Companies use this statement to target customers who may benefit the most from its product.  The ideal value proposition is concise and will appeal to a consumers decision making drives.Image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s