What does the customer need?

It is important to know what the customer needs.  If a marketer just follows sales trends and dismisses innovation, they lose the opportunity to be a pioneer in an untapped market.  As pointed out in another Marketing Blog, Wearing the Hat Blog, it reminds us that you should never lose sight of what a customer is really looking for.  Wearing The Hat refers to wearing the hat that your customer wears.  By doing this, you get a greater understanding of what the customer needs.  This can lead the marketer on how to meet those needs in new and inventive ways.





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