Monthly Archives: December 2013

Marketing Growth – Building a Stronger Business

Marketing Growth – Building a Stronger Business This course has made an impact on me as I view myself in relation to my career goals.  I have had it in mind that I would be going back to school to … Continue reading

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Final Analysis – Marketing Challenges

Final Analysis – Marketing Challenges Marketing Budgets and Writing Right Initially I was concerned with determining consumer buying patterns and how to stay ahead of market trends.  I still consider this to be a big issue that a marketer faces.  … Continue reading

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Plans – Target Marketing for Bookkeeping Service

Plans – SLAS – Susan Laccabue Accounting Services Target Marketing I am a professional accountant with an established bookkeeping practice.  My business is called Susan Laccabue Accounting Services.  The business focuses on managing commercial and retail clients that fall within … Continue reading

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Reflection 10 – Marketing Channels

Reflection 10 – Marketing Channels             Marketing channels include firms that have partnered together for their common good.  Muddy Buddy bars will be made and distributed by General Mills.  While it will be the maker of the product, many … Continue reading

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Reflection 9 – Pricing Strategy

Reflection 9 – Pricing Strategy             Pricing strategy follows three main strategies: Customer value based pricing, cost based pricing and competition based pricing. Customer value based pricing takes into consideration a buyer’s perception of value as the focus for setting … Continue reading

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