Category Archives: Peer Recognition and Personal Reflection

Practicum 4 – Peer Review

The video started of fantastic.  Many of the topics were covered in the presentation with a clear understanding given for cost-based pricing, price elasticity, pricing strategy, elasticity vs. inelasticity, and the different forms of competition.  The graphs and charts were … Continue reading

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Self-Assessment

Self-Assessment Our team had the opportunity to go first for the practicum assignment.  I appreciated that we chose this position because it helped us develop team building skills within our group.  Like most people, I don’t care for team projects … Continue reading

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Challenges

The greatest challenges I see in relation to marketing concepts are those that relate to the dynamic forces that effect consumer buying behavior.  I would find it very challenging as a marketer to develop a marketing strategy for a company … Continue reading

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What does the customer need?

It is important to know what the customer needs.  If a marketer just follows sales trends and dismisses innovation, they lose the opportunity to be a pioneer in an untapped market.  As pointed out in another Marketing Blog, Wearing the … Continue reading

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Practicum 3 Peer Review

Positioning oneself in the market is critical to a products success.  Practicum 3 pointed out that the simplicity in design; strict quality control, quick upgrades and customer loyalty were all areas where Apple focused to differentiate it in the market … Continue reading

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