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Mental Model

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Product Life Cycle Stages

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Factors of Consumer Buying Behavior – Reflection 4

The four main factors that affect consumer buyer behavior are: cultural, social, personal, and psychological.  By understanding the needs of the culture, subculture and social class a marketer can target specific needs of a particular culture.  Since human behavior is … Continue reading

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Top Marketing Quotes By SalesForce

The Top 16 Content Marketing Quotes from #CMWorld 2013

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Market Analysis

Illustration by: Susan Laccabue

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Marketing Analysis

Illustration by:Susan Laccabue

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